If we are not innovating, we are not evolving.

Our New Social Media Features blog series aims to introduce you to new and notable platform features so you can stay ahead of the curve for your clients

Read on for our round-up of the new Twitter & LinkedIn features for 2021 so far, and how best to use them for your clients.

Twitter


If you’ve ever found something funny on the internet… it probably started on Twitter. In 2021, the chatty-app gets a few exciting new features. Now top tweeters can get remuneration for their handcrafted wordbites.

Super Follows

Twitter is going full OnlyFans. Super Follows will allow Twitter users to charge followers and give them access to extra content.

Exclusive content that users gain could include:
-Bonus tweets and content
-Access to community groups
-Subscription to a newsletter
-Profile badges to indicate your support
-Special deals and discounts

Communities

Looking for other people who are just as crazy for cats as you are? Look no further.

Similar to Facebook groups, users can create and join groups around specific interests allowing them to see more tweets focused on these topics.
-Share content with dedicated groups
-Easier entry to market for new users

Updated Shop Cards

C’mon, you know you want to press the button. Twitter is testing out a new way to display tweets that link out to e-comm product pages, continuing its push to become a creator platform.

Large shoppable button
Integrated product details
-Product name
-Shop name
-Product Pricing

LinkedIn


While no one is entirely sure how to use LinkedIn, we’re here to help! The platform has a host of new features to get stuck into in 2021!

LinkedIn Live Video

LinkedIn Live Video provides a way for broadcasters (brands, individuals, organization etc.) to connect with their audience in real-time from the comfort of their homes and offices. In order to gain access, users have to submit an application form for review which takes into account factors like your video and content creation history, audience size and engagement history, and Two Factor Authentication enabled in account settings.

Once approved, users must work with a 3rd-party live streaming tool from LinkedIn’s approved list of vendors to facilitate their stream.

LinkedIn Stories

Taking inspiration from Snapchat, Instagram, and Facebook, in late 2020 LinkedIn introduced a way for their users to share 24-hour updates on the platform through LinkedIn Stories. Much like other platforms’ Stories, users can add text overlays, mention accounts, and add a range of stickers to their stories.

One unique feature exclusive to LinkedIn Stories is the ability to share a Question of the day, providing a simple way for users and brand pages to engage with their audience.

LinkedIn Polls

Polls were introduced to LinkedIn in 2020 and are a great way to glean feedback and insights from your audience. LinkedIn Polls are an organic post format. Users who post a poll can select a duration from 24 hours to 2 weeks, and can include up to 4 answer options.

LinkedIn also allows users to message voters in their polls, facilitating 1-on-1 interactions and the ability to dive deeper on the topic.

Social media is constantly evolving, and so are we. Stay up to date with our New Features Blog series and elevate your social media marketing one new feature at a time.

If you’re looking for ways to implement these new social media features into your social media strategy, reach out to us!