The Story

Moe’s Digital Market Campaign

When the High Point Trade Show was cancelled due to COVID-19, Moe’s Home Furniture decided to launch a digital market that would customize online shopping for their wholesale buyers while continuing to champion B2B marketing initiatives. We wanted to give the Moe’s customers and partners the best online experience possible while at home. In order to accurately introduce their Spring 2020 Collections, AntiSocial and Moe’s Home designed a 3D digital showroom. They repurposed their flagship’s store’s entire 2nd floor into mini showroom sections, produced detailed videos explaining each collection, and encouraged buyers to register for one-on-one appointments with their sales teams. Both teams took on tasks individually and collectively including but not limited to: strategizing, designing, planning, filming, producing, building landing pages, building social media support, and launching online ads in under 1 month.

The Challenge

Digital Campaign

Moe’s Home operates solely through brick and mortar sales. With COVID-19 forcing closures to all of their stores and cancelling trade shows, combined with the absence of an e-commerce presence, our main challenge was to drive online sales through other means. A large selling point of Moe’s retail and wholesale is the showroom experience, where you can see and feel the quality of the pieces, so replicating this experience digitally became our main challenge.

The Solution

Tackling asks and achieving goals

With the challenge laid out, our first recommendation was to implement a socially responsible retail experience from virtual store walk-throughs to white-gloved and physically distanced delivery services. Working closely with the Moe’s internal social team, we pivoted our evergreen content to be more representative of the current landscape. With increased numbers of people working from home, we saw it as an opportunity to adjust our regular narrative, providing inspiration to our communities. To mitigate the losses in business caused by the cancellation of trade shows, we orchestrated a socially responsible virtual tradeshow. Adhering to all government rules and regulations, we captured a series of walkthrough videos for prospective clients to review the new collections.

Execution

Moe’s Digital Market Launch

Introducing Moe’s Digital Market!
We are available online like you’ve never seen before. Now you can virtually browse our latest Spring 2020 collections in the comfort of your own home. Buyers register now for a virtual rep tour appointment with one of our experts: http://www.moeshomecollection.com/moesdigitalmarket/
#moesdigitalmarket #furniture #interiordesign #moeshomecollection

Digital Market Teaser

MOE’S DIGITAL MARKET
Time is nearly up to register for our first ever digital market launching tomorrow April 16th. Our 3D digital showroom will allow you to virtually browse our latest introductions.
You are a buyer? Don’t miss out and register now to save your seat!
http://www.moeshomecollection.com/moes-market-pre/

Digital Market Registration

We are excited to announce our 3D digital showroom launching April 16th!
This will allow you to virtually browse our latest Spring 2020 collections in the comfort of your own home. Join us to learn more about the materials, designs and high-quality details that have gone into each and every piece. Save your spot and register now
https://lnkd.in/gxcxMrG

Digital Market Announcement?

We are excited to announce our 3D digital showroom launching April 16th! It will allow you to virtually browse our latest introductions and watch a short video about each Spring 2020 collection to learn about the materials, design and high-quality details that have gone into each and every piece.
Save your spot, and register now for the launch
http://www.moeshomecollection.com/moes-market-pre/

The Results

  • Media Buys contributed significantly to website traffic with 912 clicks
  • Cost per engagement was the lowest we’ve ever seen for any engagement campaign
  • Newer audiences responded best to the ads, resulting in a noticeable increase of new
    customers to the website.

19,903

Post Engagements

$0.004

Cost Per Engagement

$0.48

Cost Per Click